Aktuell nehme ich ja an der #meettheblogger2020 Challenge von Anne Häusler auf Instagram teil. Dort ist das heutige Thema Marketing. Da dachte ich, ich könnte ja auch passend dazu einen Blogbeitrag schreiben. And, here we go. 🙂
So etwas wie einen konkreten Marketingplan habe ich bisher tatsächlich nicht. Natürlich mache ich schon einige Dinge, welche unter den Oberbegriff Marketing laufen, aber einen ganz konkreten Plan habe ich bisher nicht. Was ja nicht heisst, das ich den nicht irgendwann habe. 🙂
Social Media Werbung
Auch das mache ich bisher nicht. Alles was ich an Followern und Likes bisher aufgebaut habe, ist organisch entstanden. Worauf ich auch ein klein wenig stolz bin. Aber, ich weiß auch, wenn ich mehr in meiner Zielgruppe ansprechen möchte, ich um Werbeschaltungen nicht herum komme. Daher werde ich wahrscheinlich für Veranstaltungen, welche ich poste, Werbung machen. Warum? Ganz einfach, damit alle Menschen in der relevanten Zielgruppe angesprochen werden können.
Möchtest du wissen, was ich für den organischen Wachstum in meinen Social Media Kanälen tue? Dann schreib es mir gerne in die Kommentare und ich mache demnächst einen Post dazu.
Redaktionsplan
Bisher habe ich auch noch keinen Redaktionsplan. Wie weiter oben schon erwähnt, mache ich relativ wenig Marketing, sodass ich keinen Plan habe, wann ich was poste. Da bin ich aber dran und möchte mir dazu etwas erstellen, sodass das posten für mich etwas einfacherer wird, vor allem, wenn ich keine Idee habe, was ich posten könnte.
Bei mir ist es ja so, dass mein Feed hauptsächlich von Bildern lebt. Da ich aktuell aber keine neuen Bilder machen kann, muss ich auf alte Bilder zurück greifen. Ich finde das eher suboptimal, aber, leider geht es gerade nicht anders. Mit Hilfe eines Redaktionsplanes kann ich dann schon überlegen, welche Bilder ich gerne posten möchte und habe dann schon für einen bestimmten Zeitraum vorgesorgt, wenn ich keine neuen Bilder machen kann.
E-Mail Marketing
Ich habe eine E-Mail Liste, welche aber noch nicht gefüllt ist, da ich mich bisher noch nicht so sehr darum gekümmert habe.
Ich habe ein fertiges Freebie hier liegen, welches ich demnächst veröffentliche und dann auch über meine E-Mail Liste laufen wird.
Auch einen Newsletter möchte ich gerne machen, in dem ich jeden Samstag eine Nachricht mit dem was war und mit dem was kommt rausschicken möchte. Wobei ich ihn nicht Newsletter nennen werde, mir fällt aber spontan kein schöner Name ein. Lass dich überraschen Cell Phone Number Trace , wie es dann wirklich heißen wird. 😉
Offline-Werbung
Neben der berühmten Mund-zu-Mund-Propaganda habe ich auch einen Flyer erstellt, den ich verteile. In Läden habe ich den bisher noch nicht ausgelegt, was aber noch folgen soll. Sonst gebe ich den eher Menschen, mit denen ich spreche, persönlich.
Andere Offline-Werbung habe ich bisher noch nicht gemacht.
Was mache ich sonst, um bekannter zu werden?
Ich habe ja meinen Podcast, in dem ich auch auf meinen Blog verweise und bei dem auch Folgen parallel zu Posts laufen. Darüber mache ich aber auch generell Werbung für meine Fotografie. Mein Podcast ist auf unterschiedlichen Plattformen gelistet, sodass er auch viele Menschen ansprechen kann.
Der Blog ist ganz streng genommen auch ein Marketing-Kanal. Hier poste ich über meine Shootings, mein Leben als Fotografin und alles rundherum was damit zu tun hat.
Mein Maskottchen
Ich würde mal behaupten, das Mina, der Hund meiner Schwester, sowas wie mein Maskottchen ist. Ich fotografiere sie recht häufig, was ich super finde. Daraus resultierend ist sie auch oft in meinen Kanälen zu sehen. Auch auf meinem Flyer zum Beispiel ist sie mit drauf. Daher ist sie auch das Titelbild zu dem Post. 🙂
Fazit
Es gibt eine Menge Möglichkeiten, Marketing zu betreiben. Allerdings nutze ich bisher relativ wenig, was mir gerade auch beim schreiben des Artikels auffällt.
Was machst du an Marketing? Hast du bestimmte Taktiken und Vorgehensweisen? Oder, bist du da eher wie ich, noch ganz am Anfang? Das interessiert ich sehr. Schreib es mir gerne in die Kommentare.
Dir gefällt der Beitrag zu meinem Marketing? Dann Pin das Bild doch gerne bei Pinterest:
Post Views:2.544
Yvonne
Fotografin mit Herz und Leidenschaft um Dir eine einmalige Erinnerung zu schaffen. ❤️
[…] Welt-Fotografie-Tag – Zum Welt-Fotografie-Tag habe ich ein bisschen erzählt, wie ich zum fotografieren gekommen bin und über den Wandel von analoger zur digitalen Fotografie […]
Diese Webseite verwendet Cookies, um deine Erfahrungen auf der Seite zu optimieren. Ich gehe davon aus, dass das für dich ok ist. Aber, wenn nicht, kannst du die Einstellungen verändern. Cookie EinstellungenAkzeptieren
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
{"id":null,"mode":"button","open_style":"in_modal","currency_code":"EUR","currency_symbol":"\u20ac","currency_type":"decimal","blank_flag_url":"https:\/\/blog.yvonnebanaskifotografie.de\/wp-content\/plugins\/tip-jar-wp\/\/assets\/images\/flags\/blank.gif","flag_sprite_url":"https:\/\/blog.yvonnebanaskifotografie.de\/wp-content\/plugins\/tip-jar-wp\/\/assets\/images\/flags\/flags.png","default_amount":100,"top_media_type":"none","featured_image_url":false,"featured_embed":"","header_media":null,"file_download_attachment_data":null,"recurring_options_enabled":true,"recurring_options":{"never":{"selected":true,"after_output":"One time only"},"weekly":{"selected":false,"after_output":"Every week"},"monthly":{"selected":false,"after_output":"Every month"},"yearly":{"selected":false,"after_output":"Every year"}},"strings":{"current_user_email":"","current_user_name":"","link_text":"Leave a tip","complete_payment_button_error_text":"Check info and try again","payment_verb":"Kostenpflichtig bezahlen","payment_request_label":"Yvonne bloggt \u00fcber Fotografie","form_has_an_error":"Please check and fix the errors above","general_server_error":"Something isn't working right at the moment. Please try again.","form_title":"Yvonne bloggt \u00fcber Fotografie","form_subtitle":null,"currency_search_text":"Country or Currency here","other_payment_option":"Other payment option","manage_payments_button_text":"Manage your payments","thank_you_message":"Danke, dass du meine Arbeit magst und mich unterst\u00fctzt. \ud83d\ude0a","payment_confirmation_title":"Yvonne bloggt \u00fcber Fotografie","receipt_title":"Your Receipt","print_receipt":"Print Receipt","email_receipt":"Email Receipt","email_receipt_sending":"Sending receipt...","email_receipt_success":"Email receipt successfully sent","email_receipt_failed":"Email receipt failed to send. Please try again.","receipt_payee":"Paid to","receipt_statement_descriptor":"This will show up on your statement as","receipt_date":"Date","receipt_transaction_id":"Transaction ID","receipt_transaction_amount":"Amount","refund_payer":"Refund from","login":"Log in to manage your payments","manage_payments":"Manage Payments","transactions_title":"Your Transactions","transaction_title":"Transaction Receipt","transaction_period":"Plan Period","arrangements_title":"Your Plans","arrangement_title":"Manage Plan","arrangement_details":"Plan Details","arrangement_id_title":"Plan ID","arrangement_payment_method_title":"Payment Method","arrangement_amount_title":"Plan Amount","arrangement_renewal_title":"Next renewal date","arrangement_action_cancel":"Cancel Plan","arrangement_action_cant_cancel":"Cancelling is currently not available.","arrangement_action_cancel_double":"Are you sure you'd like to cancel?","arrangement_cancelling":"Cancelling Plan...","arrangement_cancelled":"Plan Cancelled","arrangement_failed_to_cancel":"Failed to cancel plan","back_to_plans":"\u2190 Back to Plans","update_payment_method_verb":"Update","sca_auth_description":"Your have a pending renewal payment which requires authorization.","sca_auth_verb":"Authorize renewal payment","sca_authing_verb":"Authorizing payment","sca_authed_verb":"Payment successfully authorized!","sca_auth_failed":"Unable to authorize! Please try again.","login_button_text":"Log in","login_form_has_an_error":"Please check and fix the errors above","uppercase_search":"Search","lowercase_search":"search","uppercase_page":"Page","lowercase_page":"page","uppercase_items":"Items","lowercase_items":"items","uppercase_per":"Per","lowercase_per":"per","uppercase_of":"Of","lowercase_of":"of","back":"Back to plans","zip_code_placeholder":"Zip\/Postal Code","download_file_button_text":"Download File","input_field_instructions":{"tip_amount":{"placeholder_text":"How much would you like to tip?","initial":{"instruction_type":"normal","instruction_message":"How much would you like to tip? Choose any currency."},"empty":{"instruction_type":"error","instruction_message":"How much would you like to tip? Choose any currency."},"invalid_curency":{"instruction_type":"error","instruction_message":"Please choose a valid currency."}},"recurring":{"placeholder_text":"Recurring","initial":{"instruction_type":"normal","instruction_message":"How often would you like to give this?"},"success":{"instruction_type":"success","instruction_message":"How often would you like to give this?"},"empty":{"instruction_type":"error","instruction_message":"How often would you like to give this?"}},"name":{"placeholder_text":"Name on Credit Card","initial":{"instruction_type":"normal","instruction_message":"Enter the name on your card."},"success":{"instruction_type":"success","instruction_message":"Enter the name on your card."},"empty":{"instruction_type":"error","instruction_message":"Please enter the name on your card."}},"privacy_policy":{"terms_title":"Terms and conditions","terms_body":"Geld zu spenden ist nicht wichtig, um hier lesen zu k\u00f6nnen. Ich freue mich aber \u00fcber jede Unterst\u00fctzung. Bitte, nur was spenden, wenn du wirklich das Geld dazu hast und bedenke, dass es keine R\u00fcckzahlung geben kann.","terms_show_text":"View Terms","terms_hide_text":"Hide Terms","initial":{"instruction_type":"normal","instruction_message":"I agree to the terms."},"unchecked":{"instruction_type":"error","instruction_message":"Please agree to the terms."},"checked":{"instruction_type":"success","instruction_message":"I agree to the terms."}},"email":{"placeholder_text":"Your email address","initial":{"instruction_type":"normal","instruction_message":"Enter your email address"},"success":{"instruction_type":"success","instruction_message":"Enter your email address"},"blank":{"instruction_type":"error","instruction_message":"Enter your email address"},"not_an_email_address":{"instruction_type":"error","instruction_message":"Make sure you have entered a valid email address"}},"note_with_tip":{"placeholder_text":"Your note here...","initial":{"instruction_type":"normal","instruction_message":"Attach a note to your tip (optional)"},"empty":{"instruction_type":"normal","instruction_message":"Attach a note to your tip (optional)"},"not_empty_initial":{"instruction_type":"normal","instruction_message":"Attach a note to your tip (optional)"},"saving":{"instruction_type":"normal","instruction_message":"Saving note..."},"success":{"instruction_type":"success","instruction_message":"Note successfully saved!"},"error":{"instruction_type":"error","instruction_message":"Unable to save note note at this time. Please try again."}},"email_for_login_code":{"placeholder_text":"Your email address","initial":{"instruction_type":"normal","instruction_message":"Enter your email to log in."},"success":{"instruction_type":"success","instruction_message":"Enter your email to log in."},"blank":{"instruction_type":"error","instruction_message":"Enter your email to log in."},"empty":{"instruction_type":"error","instruction_message":"Enter your email to log in."}},"login_code":{"initial":{"instruction_type":"normal","instruction_message":"Check your email and enter the login code."},"success":{"instruction_type":"success","instruction_message":"Check your email and enter the login code."},"blank":{"instruction_type":"error","instruction_message":"Check your email and enter the login code."},"empty":{"instruction_type":"error","instruction_message":"Check your email and enter the login code."}},"stripe_all_in_one":{"initial":{"instruction_type":"normal","instruction_message":"Enter your credit card details here."},"empty":{"instruction_type":"error","instruction_message":"Enter your credit card details here."},"success":{"instruction_type":"normal","instruction_message":"Enter your credit card details here."},"invalid_number":{"instruction_type":"error","instruction_message":"The card number is not a valid credit card number."},"invalid_expiry_month":{"instruction_type":"error","instruction_message":"The card's expiration month is invalid."},"invalid_expiry_year":{"instruction_type":"error","instruction_message":"The card's expiration year is invalid."},"invalid_cvc":{"instruction_type":"error","instruction_message":"The card's security code is invalid."},"incorrect_number":{"instruction_type":"error","instruction_message":"The card number is incorrect."},"incomplete_number":{"instruction_type":"error","instruction_message":"The card number is incomplete."},"incomplete_cvc":{"instruction_type":"error","instruction_message":"The card's security code is incomplete."},"incomplete_expiry":{"instruction_type":"error","instruction_message":"The card's expiration date is incomplete."},"incomplete_zip":{"instruction_type":"error","instruction_message":"The card's zip code is incomplete."},"expired_card":{"instruction_type":"error","instruction_message":"The card has expired."},"incorrect_cvc":{"instruction_type":"error","instruction_message":"The card's security code is incorrect."},"incorrect_zip":{"instruction_type":"error","instruction_message":"The card's zip code failed validation."},"invalid_expiry_year_past":{"instruction_type":"error","instruction_message":"The card's expiration year is in the past"},"card_declined":{"instruction_type":"error","instruction_message":"The card was declined."},"missing":{"instruction_type":"error","instruction_message":"There is no card on a customer that is being charged."},"processing_error":{"instruction_type":"error","instruction_message":"An error occurred while processing the card."},"invalid_request_error":{"instruction_type":"error","instruction_message":"Unable to process this payment, please try again or use alternative method."},"invalid_sofort_country":{"instruction_type":"error","instruction_message":"The billing country is not accepted by SOFORT. Please try another country."}}}},"fetched_oembed_html":false}
{"date_format":"j. F Y","time_format":"G:i","wordpress_permalink_only":"https:\/\/blog.yvonnebanaskifotografie.de\/mein-marketing\/","all_default_visual_states":"inherit","modal_visual_state":false,"user_is_logged_in":false,"stripe_api_key":"pk_live_51JtFUNBatOevxOtJTh9ujExVxHHFaLbmZUVSmHGXfqVTQvhiwpb9gUFVx2W5IxLhHr68Rns4xppDzvUDQQtqEViq00NVK4xDVz","stripe_account_country_code":"DE","setup_link":"https:\/\/blog.yvonnebanaskifotografie.de\/wp-admin\/admin.php?page=tip-jar-wp&mpwpadmin1=welcome&mpwpadmin_lightbox=do_wizard_health_check","close_button_url":"https:\/\/blog.yvonnebanaskifotografie.de\/wp-content\/plugins\/tip-jar-wp\/\/assets\/images\/closebtn.png"}
[…] Welt-Fotografie-Tag – Zum Welt-Fotografie-Tag habe ich ein bisschen erzählt, wie ich zum fotografieren gekommen bin und über den Wandel von analoger zur digitalen Fotografie […]
[…] Mein Marketing – Was mache ich, um gesehen zu werden? Wie werden Menschen auf mich aufmerksam? […]